Skip to content

How to choose a website template

Most people choose a template by its photos, then spend days fighting a layout that does not fit their content. Choose by structure instead. This takes about ten minutes.

1. List the pages and sections you need

Write down the pages (home, about, services, menu, contact) and the sections on the home page (hero, services, reviews, map). The template that already has most of these is the right one, even if it looks plainer. Each type of site page includes a checklist to start from.

2. Ignore the photos

Every demo looks great with professional stock photos. You will replace them. Picture the template with your own photos and words.

3. Check it on a phone

More than half of visits to most small business sites come from phones. Look at the phone screenshot on each template page, or open the live preview and switch to the phone size. Check that the menu, buttons and text work at that size.

4. Check the license

Can you use it for a business or a client? Do you have to keep a credit link? Every template here shows its license in plain words, and our guide to template licenses explains the details.

5. Match your skills

  • Never edited HTML? Pick a one-page template with few sections, and use make it yours to set your name and colors before you download.
  • Comfortable with HTML? Multi-page Bootstrap templates like Modern Business save the most time.
  • You write CSS? A Tailwind template or a starter like Bare gives you full control.

6. Check the age

A template last updated years ago may use older versions of its framework. That is fine for a simple site, but if you plan to add a lot, prefer recent code. Each template page shows when its source code was last updated.

Still not sure?

The template finder asks six questions and suggests three templates.

Keep reading